Speaking of Unhappy Customers …
Yesterday I linked to guru Seth Godin, who singled out colleges and universities for “amateur and bland direct mail” that encourages applications or donations.
Maybe Godin should have revised “amateur and bland direct mail” to read “mail that will piss former students off and lead to craigslist meltdowns.” One student received a brochure the student’s alma mater, where the student received an MA in public policy. Alas, the school’s timing was bad, as the student remains unemployed, despite a pricey MA:
So, what I want to know is, why are you wasting money on glossy fundraising brochures full of meaningless synonyms for the word “Excellence”? And, why are you sending them to ME? Yes, I know that I got a master’s degree at your fine institution, but that master’s degree hasn’t done jack shit for me since I got it! I have been unemployed for the past TWO YEARS and I am now a professional resume-submitter, sending out dozens of resumes a month to employers, and the degree I received in your hallowed halls is at the TOP OF IT and it doesn’t do a fucking thing.
You know, maybe if you wanted a little bit of money from me (and these days you’d get about $3) maybe you should send me a fancy color brochure admitting your role in the bubble economics that got us all in to this mess.
Note to institutions of higher education—perhaps your alumni might be willing to send you money if you printed those brochures on newsprint because full color gloss is expensive. Second, you might get more respect from your alumni if you sent them brochures about what your career center has to offer.