The Pros of Word-of-Mouth
Usually, word-of-mouth refers to rumors and gossip. At best, it seems more suitable for a viral video than it is for academic work. Yet word-of-mouth is one of those intangibles that might get you a job, either in or out of the academy.
Freelance writers in particular rely on word-of-mouth to build up a client base. Writer Dachary Carey,* who covers a range of topics on the life of a freelancer, writes:
First and foremost: treat every job like a big job. Don’t put small jobs off because they’re ‘small’ and they won’t pay you much; treat your small clients with the same respect and responsiveness that you provide your ‘big’ clients. You never know when a small client can refer a big client, or even when a small client expands the scope of his business or marketing efforts and needs more from you.
The mantra “treat every job like a big job” is worth keeping in mind as you make any career transition. When moving from academia to the Hamster World, you will need to take on “small jobs” that may be small in quantity of work, pay or prestige. You have to prove yourself first, and then the work will follow.
For that reason, you need to minimize any trash talk or negative feelings regarding small jobs. You may feel tempted to brush off a small client, but no one ever, ever likes to be “looked down” upon. It can be exhausting to treat all jobs like they are important, but the key to avoid burnout is to employ smart time management skills … a subject that will appear later.
*I worked with Dachary for two years, and I’ll use her word-of-mouth tips and recommend her work. Even if you don’t need a freelance writer, her blog can help you with tips on self-employment.
Image of “The Conversation” by Danielle Scott, on Wikimedia Commons under a Creative Commons license.